Online marketing (also known as internet marketing or web marketing) encompasses all marketing activities that are carried out online to achieve marketing goals, ranging from brand awareness to closing an online business. Due to the development of online media into a mass medium, online marketing is usually seen as a conventional, mandatory marketing strategy. In addition to internet advertising, … [Read more...]
Computer and Internet
Computer and Internet is catchall section of core computing categories including Cloud Computing, Digital Photography, Virtualization, Networking, Protocols and Others' which are not otherwise more subcategorized. Here also you will get unique articles and news on computer hardware, Software, Networking and Protocols.
The Process for Detecting and Consolidating Duplicates
Duplicate detection or record linkage is a variety of automated methods that can be used to identify cases in records that represent the same object in the real world. This is necessary, for example, when merging multiple data sources (deduplication) or when cleaning data. Duplicates can arise, for example, due to input and transmission errors, due to different spellings and abbreviations, or … [Read more...]
Opportunities and Risks of On-Premise
On-premises or on-prem refers to a usage and licensing model for server-based computer programs (software). Until about 2010, local use or licensing for the local use of software was the norm and therefore had no special designation. It is only since local use has been increasingly replaced by Software as a Service (SaaS) or cloud computing that the term off-premises has emerged as an … [Read more...]
How Credit Scoring Works
A credit score is a numerical value based on statistical analysis that represents the creditworthiness of a person or company. With credit scoring, companies try to determine the creditworthiness of customers or partner companies more or less automatically according to a predefined procedure. In a more general sense, scoring refers to the use of a probability value relating to a particular future … [Read more...]
What is a Recommendation System?
A recommendation system is a software system that aims to make a prediction that quantifies how strong a user's interest in an object is, in order to recommend to the user exactly those objects from the set of all existing objects that they are likely to be most interested in. Typical objects of a recommendation service are, for example, products of a webshop, pieces of music or artists or films. … [Read more...]
Let’s Block the AI Crawlers Using robots.txt File
AI web crawlers such as GPTBot, CCBot, and AI bots from Google now crawl our websites and collect data for their need. The question arises, should we block these AI bots in our robots.txt file to protect our content? The short answer is yes. If you examine the list from here - originality.ai/ai-bot-blocking then you'll realize that a lot of websites already blocking them. As we know, robots.txt … [Read more...]
What is Meant By Security Vulnerability
In the field of information security, a security vulnerability a flaw in software or hardware that allows a malicious program (exploit) or an attacker to penetrate a computer system. A vulnerability poses a threat to the security of a computer system. There is a risk that the vulnerability could be exploited and the affected computer system could be compromised. Security vulnerabilities arise, … [Read more...]
Time Management in Organizations
Under Time Management, we understand all measures to use the available time as productively as possible. Time management is the organization of ongoing events within a certain period of time by means of planning. In business administration, important features of planning are the subject of planning, the subject of planning, the planning data and the planning period. The object of planning is … [Read more...]
What is Demilitarized Zone (DMZ) in Networking
A demilitarized zone (DMZ) is a computer network with security-controlled access to the servers connected to it. The systems installed in the DMZ are shielded from other networks (e.g. Internet, LAN) by one or more firewalls. This separation allows access to publicly accessible services (bastion hosts with e.g. e-mail, WWW) and at the same time protects the internal network (LAN) from … [Read more...]
What is a Bastion Host
A bastion host, sometimes also known as a jump server or jump host, is a server that provides services for the public Internet or untrusted networks (for example, large non-segregated intranet environments) or accesses the public Internet as a proxy or mail server and therefore needs special protection against attacks. The Bastion Host role is suitable for servers in exposed areas and should … [Read more...]
What is the Push and Pull Model (Marketing/Sales)?
The two business terms push and pull come from the field of logistics (also the term pull principle is used in lean management) and supply chain management, but can also be found extensively in various sub-areas of marketing. In the field of marketing, this refers to two opposing strategies for selling goods (or service) on a market. Under certain conditions, both strategies can be combined. An … [Read more...]