Knowledge management is a multidisciplinary managerial approach that brings together all the initiatives, methods and techniques for perceiving, identifying, analyzing, organizing, memorizing, sharing the knowledge of the members of an organization – the knowledge created by the company itself (marketing, research and development) or externally acquired (economic intelligence) – in order to … [Read more...]
Understanding the Risks of Data Brokers
Are you aware of the risks involved in sharing your personal data with data brokers? Did you know that they collect, analyze and sell your information to third parties including advertisers, government agencies, or even cybercriminals? Data brokers are a type of data reseller that hire third parties to collect and sell data. Data brokerages go through rigorous quality control processes before … [Read more...]
How to Opt-Out of Data Brokers
In today's digital world, it's easy for companies to collect and share personal information. Data brokers buy and sell this data, allowing companies to use it for marketing purposes. This can feel intrusive and is a breach of your privacy. Fortunately, you can take steps to opt out of data brokers and protect your data. This blog post will discuss opting out of data brokers and reclaiming your … [Read more...]
Wearables and Big Data
This article on "Wearables and Big Data" examines the connection between wearable technology and the ever-growing amount of data, Big Data. Various wearable devices will be presented in connection with the possible uses in the private and business sectors, and then the topic of big data, the potential and possible risks will be explained. Big Data Basics The term big data … [Read more...]
What is a Data Mesh?
Data mesh is an approach to creating a decentralized data architecture. It is based on domain-driven design. In data mesh, development teams are given responsibility for the development and operation of data products of their business domain. Data Mesh transfers the responsibility for data analysis to the technically cut domain teams. Analytical data is also made available to other teams in the … [Read more...]
What is Time Series?
Time series analysis is a form of regression analysis that deals with the statistical inference and prediction of trends (trend extrapolation). A time series is a sequence of observations ordered chronologically. They are typically not in a series (i.e. there will not be an increasing order to the numbers), but because of the way they were ordered (typically by date) it is possible for them to be … [Read more...]
Marketing mix modeling (MMM) : Features and Implementation
Marketing mix modeling (MMM) is an analytical technique used to estimate the effectiveness of each element in a company’s marketing mix. The model uses historical sales data to identify relationships between marketing inputs and outputs, and then uses these relationships to predict the sales response to changes in the marketing mix. The common features of marketing mix … [Read more...]
Top 5 Tips for Choosing an Intelligent Search Solution for Your Organisation
Intelligent search has become such an essential tool for modern organizations. Its AI capabilities make it easier for users to find the information they are searching for in any digital database. The solution combines several technologies to interpret queries and provide more relevant search results. But what exactly is an intelligent search? An intelligent search is an AI-powered search that … [Read more...]
Why Data Management is so Important in a Business
Data management is the process of ensuring that data is accurate and up-to-date. It includes tracking, organizing, and controlling information. Data management is also known as "information governance" or "data governance". A solid data management strategy can help a business realize the value of all its data and avoid problems that come from poor data quality. Data … [Read more...]
What Format Should You Use for Dates When Recording and Analyzing Data?
If you ask anyone, they will probably tell you that dates are the simplest data formats they have ever worked with. This is because they use dates all the time in different documents and applications, and they (dates) have never caused any confusion. However, when they start digging deeper into dates or even time formats, they realize that dates are more complicated than they initially thought. … [Read more...]
Data Architecture: What You Need To Know
Data architecture is a sub-discipline of IT architecture. The data architecture takes a holistic view of fundamental structures and processes related to data or information. In this article, we'll take a look at what it's all about and review some common mistakes people make when working with data architecture! The data architect is responsible for defining the future situation, alignment … [Read more...]