An object-oriented database is a database that is based on the object database model. In contrast to the relational database, data is managed here as objects in the sense of object-orientation. The associated database management system is called the object-oriented database management system. Object database and object database management system together form the object database system. An object … [Read more...]
What is ACID in Computing
ACID is an abbreviation in computer science. It describes frequently desired properties of transactions in database management systems (DBMS) and distributed systems. It stands for atomicity, consistency, isolation and durability. They are considered a prerequisite for the reliability of systems. The acronym ACID for characterizing transactions was coined in 1983. Atomicity A transaction is … [Read more...]
What is Small Data?
Small/little data are data of a sufficiently small dimension for human understanding. Both their volume and format make them accessible, informative and actionable for decision making. While the term "big data" refers to machines, micro-data refers to people, small data is what we used to understand simply by the phrase data. The only way to understand big data is to reduce them into visual … [Read more...]
What is Data Fusion?
Data fusion is the process of merging and completing incomplete data sets. It is an important part of information integration. Data in a recipient record is supplemented with the help of a donor record. The donor record consists of variables and the recipient record from variables. The variables are therefore present in both data sets. Based on the donor data set, a model for calculating the … [Read more...]
What is Homomorphic Encryption?
In cryptography, homomorphic encryption is encryption that has certain algebraic characteristics that make it switch with a mathematical operation, i.e. the deciphering of the result of this operation on encrypted data gives the same result as this operation on unencrypted data; this property allows calculations to be entrusted to an external agent, without the data or results being available to … [Read more...]
Best Predictive Analytics Tools
Predictive analytics tools are digging through data sets to show companies the golden path to the future. We have put together the best options for you. Over the past few decades, computers have shifted from filing cabinets for Data to technological crystal spheres that promise to predict the future by analyzing data. The tools that do this fall under the term Predictive Analytics and essentially … [Read more...]
Influence of Digitalization on Marketing : Part VII (END)
The sixth part of the article on Influence of Digitalization on Marketing can be read here. Marketing controlling is a function to support the management in their decisions and to control all market-related functions and represents a sub-area of the entire operational controlling. The necessity of IT systems in this area is undisputed. The general objective of marketing controlling is a … [Read more...]
Every Thing is Collecting Your Data
Privacy becoming a big concern in today’s connected world. We store (and share) more and more of our details and other information in digital formats. Most of us rely on our smartphones and gadgets to do everything from grocery shopping to work planning. Recent studies have shown that the amount of data we produce and gather has been increasing exponentially. The data that we make available … [Read more...]
Influence of Digitalization on Marketing : Part VI
In the previous part, we have discussed about the marketing channels. In this part, we will discuss the main tools of marketing analysis. An ever-increasing flood of data is being generated by more and more data sources. Data protection, in particular, is a major challenge, but should not be considered in greater depth in this work. Marketing can use and analyze this amount of data for its … [Read more...]
Influence of Digitalization on Marketing : Part V
In the previous part of Influence of Digitalization on Marketing (Part IV), under the “Digitalization in the field of marketing” sub-header we discussed about the components of Marketing mix i.e. Product policy, Pricing policy, Communication policy and Distribution policy. In this part, we will discuss about the Marketing Channels. In marketing, the attention, interest, desire, action (AIDA) … [Read more...]
Influence of Digitalization on Marketing : Part IV
Before the global impact of pandemic, we published the part III of this series. As for a quip recap, under the "basics" sub-header we discussed "Digitization and Marketing". Under the "corporate and marketing goals" sub-header, we discussed Marketing strategies, Customer requirement, Customer acquisition, Customer loyalty and New markets. In the part before this part, under the "Digitalization in … [Read more...]
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