What is the best time during a day to publish your blog articles?

Some visitors have asked us if we could also know what time of day it was most interesting to publish blog articles.

In fact if you go to companies, individuals, age; the time of viewing a website varies greatly.

Here is how to identify the best times to publish blog posts or articles through Google Analytics. To do this we will simply analyze when users visit your website.

1. In your Google Analytics account, click on “Visitors”

2. Select “Visitor Trending

3. Select “Visits”

4 . Then click on “Time” just above the graph.

You can then view the changes in the number of visitors to your website by hours of the day.

For example, for our website we see the beginning of the traffic starts to take off around 7am and 8am (we publish an article every day at this time there), but our visits peak is actually at 11am, and  then surfing just goes down (so we do not publish more articles in the late afternoon).  Also, keep in mind, our target is global, so we do publish numerous articles during a day each suitable to each major time zones.

Nb: You can also analyze the number of pages or posts but this may distort the calculation if some of your visitors use a lot of pages or posts.

To confirm this information you must be testing visiting times for already published articles, however, a first quick analysis indicates that it is appropriate to publish articles in the early morning until about 17h because the peak traffic is passed (and Of course it does not serve much point in publishing after midnight).

However, on our Health Blog, that is posted on a lower pace; we see that there is an increase in traffic just after the evening meal because this is when the surfers go surfing for healthy things instead of watching TV and then go to bed at 23h.

In this case it is relevant to a publish an article in the morning for traffic of the day, then repost a new info to 19h-20h to attract visitors who are surfing in search of fresh information.

Keep in mind: Twitter may be updated very soon, but Feedburner might take hours to update an blog post.