How to prevent loss of traffic and how to prevent loss to hair : this two questions are probably among most frequently asked questions in last ten years! We will give points: make a note yourself to correct and get back your traffic. This kind of exercise is interesting, this amounts to solving a puzzle. It is not always possible to determine the exact cause of a loss of traffic, but we can speculate with a good statistical tool as Google Analytics. Here are 10 steps to diagnose the cause of a loss of traffic from search engines.
The first step is to make the usual checks:
- See if there was a change in a reference source. We mean to say, Google previously took your site’s writing as reference, but now has decided to lean towards someone more solid. This apparently has no solution other than using Google Adwords, offline marketing…but, be assured, your domain is lost from the search engine market share you got ago. Like buying hair growing tonics, you can invest money to regain the lost market, but we can say by 99% probability, it will fail.
- Check if the site was offline due to server failure or due to an update .
- Major changes to the Web site before the loss?
Determine the type of traffic loss
Many people look at Google’s stats page, saw a loss of traffic on their site, and assume they must have lost their rankings in Google and the targeted traffic that goes with it. This is one solution entirely plausible. Remember to check for the source of traffic from search engines, and even more specifically traffic from Google and not the traffic “bought” somehow.
Look at the extent of the loss of traffic
Your search will be very different if there was a gradual decline, or a drastic fall visits. Lately we have seen sites lose all of their traffic overnight! This loss is usually a technical problem (a robots.txt, nofollow a redirection, something others). Sometimes it is not a real loss of traffic, but simply as the Google Analytics code was accidentally deleted, and what appears as a loss of traffic. It can also be a blacklisting of the site (but it is still rare.) . It is marked by a decline at 30 degree or more for a time period of 3 months.
Compare what is comparable
Many businesses are cyclical or seasonal. A site can have huge spikes of traffic a month before Christmas or the week before the summer holidays. This means that the comparison from one month to another may not be relevant. A decline in traffic in January is probably pretty normal for a site for gifts. If you have more than one year of data, you should compare the traffic of this month for the same month in previous years. Ideally, you should see a growth in traffic. And if you do not notice, you may have a problem on the back, or to put his finger on a problem. A Windows XP forum will not get traffic today as it got once. We pointed it, think deeply.
Filter “brands” of traffic
Most Web sites get much traffic on Google thanks to their brand or brands they distribute. With this filter you will have the opportunity to note that these visitors have substantially increased or decreased. If you receive fewer visitors to “your” brand, it could be caused by a decrease in marketing and advertising. Once you take note of the movement of the mark, you can filter through all sorts of expression or keyword, and then see what actually made traffic SEO site.
Analyze keywords and phrases that had a significant decrease in number of visitors
Now that you have filtered the requests like “brand”, you should be able to see the keywords and phrases that bring you the most traffic. Y does a lot of keywords and phrases that seem to be far fewer visitors in recent months compared to last year at the same time?
Make a quick Google search with the post headers
If you do not see your site in the first page of Google, there may or may not be a track to widen. If a page of your site is always high in the results list, it could simply that fewer people are doing this research now. In this case we see according to your title and description of the extract. It is also possible that other results for that keyword (or key phrase) have images or embedded videos while your is not. Or it could be that there are results of “universal search” showing a local map, a video, or image, that make your score is less attractive.
Look at the page “landing” for the keyword that lost traffic
Is there an obvious reason why it does not generate as many visitors as usual? Maybe even that no longer exists? Has it changed much at some point during the year? The content is duplicated from other pages on your site or contained on other sites? Are there any links pointing to that page no longer exists?
Review your traffic due to the “long tail”
Since the early May 2010 and late February 2011, a large number of small sites have lost a significant amount of traffic for key phrases that have a small number of individual visitors, but overall is an important part of overall site traffic. Google changed its algorithm on this point. It is a certainty, and we must adapt accordingly to be always well placed.
Slice and decide whether you’re dealing with a penalty from the search engine or not.
To decrease drastically in the few cases where it is not a technical problem, you’re likely to suffer a penalty. You can check your Google Webmaster Tools to see if there is a notification, but generally they do not bother to tell you. However, the penalties from search engines are much rarer than we think. In fact, most website owners know what they did when they have a search engine penalty. There are cases, however, they may have been duped by “SEO” unscrupulous. Update: Here is an article for finding the causes for losing search engine traffic exclusively. We hope these steps will help you diagnose your own loss of traffic. We imagine they will keep you busy for a while!
Note: Firstly, lot of webmasters try to improve SEO by adding or removing “dofollow” , “nofollow” links. Which are practically more dangerous. SEO is nothing more than practical application of your diagnostic power and intelligence. Just apply your common senses to analyze. Secondly, do not get paniked. Wait for 2-3 months with the same settings. If you really have good content, visitors will comeback, as a chain reaction; you will regain the lost position in search engines. Note 2: Please do not take seriously the words we used for baldness. Human hair practically is a useless thing by revolution. Five thousand years ago, our ancestors had more hairs than us and we are losing it gradually. That is another topic, that will be discussed in our other website in future!
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