AI can help online casinos to personalize their bonuses and optimize their customer relations. From this article, you’ll get to know what exactly AI can do in this aspect. The gambling industry already benefits a lot from AI. Visitors of online casinos can play AI-based games. AI enables casinos’ administrations to detect the first symptoms of gambling addiction among their customers at an early stage. Now, the time has come for AI to help gambling platforms distribute bonuses among their clients.
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What Are the Main Shortcomings of Online Casinos Bonus Systems Now?
Today, casino bonuses lack personalization. Upon registration, all new clients receive identical welcome packages. If they get free spins in that package, they can use them only in selected slots. They get identical experiences even though their likes, demands and expectations might differ.
The only bonus that is more or less personalized is the birthday gift. To be precise, the gift remains the same for all the players — but they receive it on different days.
Such an old school distribution of bonuses creates a disbalance. For instance, on a certain gambling platform, all new customers receive free spins for the famous Gonzo’s Quest slot as a part of their welcome package. They use these free spins, they like the game and they get accustomed to it. They feel psychologically comfortable when playing it and they know that it allows them to win. Once the welcome bonus is over, gamblers start to explore other games. When they lose and feel disappointed, they come back to Gonzo’s Quest because, in their memories, this title is linked to positive emotions.
How Can AI Fix the Situation?
AI can analyze which games players enjoy the most. It can browse large catalogues of gambling platforms and pick over a dozen of top-performing titles. Instead of offering free spins to Gonzo’s Quest to everyone, the casino might start to distribute free spins to different slots among its new customers.
Then, AI can detect the moment when the casino should stimulate a particular customer. For instance, a person used to gamble every Friday evening and leave around 200 USD on the platform. If they fail to visit the casino for two Fridays in a row, AI can send them an SMS and/or an email with a personalized bonus. The offer might contain free spins to the client’s favourite slot, or some extra cash for poker, or a free bet for the customer’s favourite sports discipline if the casino doubles as a bookmaker. It will be a tailor-made and highly customized present.
Also, AI can calculate an optimal number of free spins for each player. A person who gambles responsibly can get 80 free spins as a personalized bonus. A client who seems to start developing an addiction will receive no gift.
Moreover, AI can come up with ideas of completely new bonuses that the casino never had before. It might suggest a new structure for the VIP and referral programs. It can point out the features and parameters of the games that players love the most. AI’s analytical abilities are endless.
AI will keep analyzing the behaviour of each customer from the moment when they sign up for the platform. It will provide the administration with insightful reports and smart tips on what can be improved on the platform. Thanks to this information, the casino will be able to expand its client base and boost its revenue. The customers will be able to enjoy the gameplay more than before and they will be glad to realize that the administration takes care of them.
Why AI is Better than Human Professionals?
Some casino owners and managers don’t trust AI too much. They think that one needs to be a human to understand the peculiarities of human psychology. However, this stereotype is long outdated.
If you ask a human specialist to compile a list of improvements for a casino, they might rely on their subjective taste. But the majority of players might have completely different preferences. To make impartial conclusions, one needs to rely on statistics.
Yet without AI, it’s close to impossible to get such insight from statistics (knowledge discovery). AI can get large bulks of precise and relevant data in the shortest possible time. It can sort, filter and systematize it. Unlike a human being, it won’t make mistakes. AI will save the casino’s team a lot of time and effort.
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If an online casino invests behind an AI-based platform, that will improve its bonus system, this investment will quickly pay off. AI can analyze clients’ behaviour patterns much more productively and accurately than any human specialist. It can not only generate reports with facts and figures but also come up with smart suggestions. Gambling platforms that will be among the first to improve their bonus systems thanks to AI will get a significant competitive edge over their rivals.