A content strategy regulates the professional and structured handling of digital media content. In principle, this includes any information that is available on the Internet. The focus is primarily on the content of a website – from the navigation name to the web texts to images, podcasts, videos, etc. This content is offered to the relevant target groups of the company or organization as part of … [Read more...]
Wordpress and SEO
Latest news, plugins, themes, blogs and SEO about Wordpress platform and Website designing as a whole.
What is Brand Equity?
The term brand equity (or brand value) refers to the monetary value of a brand. Simply the value of a company consists not only of sales, corporate real estate, employee potential and patents but also of the non-material value of its brand or brands. Only through the marking and the positive associations associated with the trademark with the consumer, a company can get more money for its product … [Read more...]
What is Content Marketing?
Content marketing is a type of inbound marketing. It is a marketing technique that is intended to address the target group with informative, advisory and entertaining content to convince them of their own company and their range of services or their brand and to win or keep them as customers. The strategic planning of content creation is called a content strategy. The responsibility for this often … [Read more...]
What Should You Look for When Buying a Website?
These days readymade websites are sold on various auction sites including Flippa. While the rule to purchasing anything related to domain is the same as the rules for buying expired domains, there is need of extra precaution since, unlike expired domain, it is a "buy-sell" deal and peoples can rip off you. Indeed, many of the lower-priced websites remain unsold. It is not that all of these … [Read more...]
How to Create a Media Kit for Blog Sponsored Posts
A media kit for a blog bundles press releases, information about the website, feature, scope, traffic, authority etc for the advertisers. The digital press kit may also provide image, audio and video material in addition to the text. For example, a company's press kit may contain background text about the history, information about the current facts and business figures, press information about … [Read more...]
What is Domain Drop Catching?
Domain drop catching or domain sniping is the practice of registering a domain name after registration ends immediately after it expires. When a domain is first registered, the customer typically has the option to register the domain for a year or more, with auto-renewal as a possible option. Although some domain managers often make multiple attempts to notify a registrant of the impending … [Read more...]
4 Essential Elements Your Website Shouldn’t Miss Out On
Having a website is one of the most important aspects of online marketing. That's why it's an important tool that you can use to grow your business. With that, you should ensure that your website is complete with the essential elements to help your business increase its sales. There are many essential elements that you should incorporate into your website. A successful website focuses on design … [Read more...]
How To Decrease Invalid Click Activity
Deductions due to invalid clicks by Google AdSense is a serious headache for many webmasters. There are many articles written by different bloggers with different suggestions to fix it. Rather than offering a straightforward fix, in this article, we want to discuss a practical win-win option. As you know, more than 50% deduction for invalid clicks is alarming and Google will not think much to ban … [Read more...]
11 Things About Digital Marketing Every Business Student Needs to Know
The year 2021 was revolutionary for many areas of business. Revenues fell and sales of products and services went online. The rules have changed and there is a completely new reality to which companies must adapt. Digital marketing becomes the most important way to attract customers and increase income. No doubt, implementing the instruments mentioned further takes time and effort. Meanwhile, … [Read more...]
The Problems Bloggers Face and How to Overcome Them
Owning domains and pro-grade blogs is like having real estate assets. A decade back, when I started this website, the competition in the content creation sphere was less than today. In 2001, it is not easy to start and maintain a blog keep earning $3000 or more per month. Essentially, earning money is never easy. A well earning from high-quality content demands not only time but also monetary … [Read more...]
How Much You Should Charge for a Sponsored Post as a Blogger
Legitimate media companies seek influencers for sponsorships. They will not ask the influencers "we need the link to be dofollow, and there should not be any disclosure". I know that a good number of people send bloggers emails for buying dofollow links with a $10 to $200 budget. They are SEO people. They will judge your website based on SEO metrics - mainly of Moz. They will not offer you huge … [Read more...]
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