In the previous part of this series, under the sub-header "Marketing strategies", we have discussed about Customer requirement and Customer acquisition. For many companies, online marketing is the most used medium for customer acquisition. The other points to discuss under the sub-header "Marketing strategies" are Customer loyalty and The challenge for marketing. "Digitization in the field of … [Read more...]
Influence of Digitalization on Marketing : Part II
This is the continuation of first part of the series. A company can only be successful if it pursues clearly defined goals. The term goal is a desired result for the future. To be able to define a goal, it has to be analyzed where you are and where you want to go (e.g. increasing sales, increasing market share, increasing customer satisfaction). These goals can be pursued and implemented through … [Read more...]
Influence of Digitalization on Marketing : Part I
The customer now spends more time online than ever before. It matters less whether on the desktop PC or mobile via smartphone and tablet. Regardless of the time, location and end device, they are strongly networked and require information in real-time. Around 50 per cent of the population in the developed & developing countries already uses the Internet every day, and one in five now also uses … [Read more...]
Required Transformation to Use the Hybrid Cloud Services
Despite the adversities we have described in the article The need of Digital Strategy for the Hybrid Cloud Services, the transformation began in most companies - sometimes only because a digitally more affine company was bought out and is now driving digital change. Managed services providers feel the insecurity of their customers. On the one hand, many companies no longer want to conclude … [Read more...]
The need of Digital Strategy for the Hybrid Cloud Services
Most of the managed services providers are technologically and personally prepared for the challenges of the new, hybrid IT world. They reach their limit if the customer does not pursue a clear digital strategy. Whether in your own company or the cloud: IT landscapes are becoming more complex. This is an important reason why companies obtain tasks such as IT security, maintenance of applications … [Read more...]
6 Tips for Securing Your Data from Cyber Attacks as a Remote Worker
The remote employees work outside the traditional office. Definitely, you have heard of Bring Your Own Device (BYOD). BYOD is in-between the work schedule of a traditional employee of Brick-and-Mortar organization and a remote company. If you work for a company of any sort of appreciable size, you probably know someone or are someone who has done remote work at least once per week. The remote … [Read more...]
How to Install PyCharm and Anaconda for Data Science
PyCharm is a cross-platform IDE. JetBrains developed and manage PyCharm. Pycharm provides the tools for Python development. It is not only common for developers but for introductory to intermediate python/computer science college courses available for free. We already discussed about installation of Anaconda on Ubuntu. Installation of JDK 8 and installation of JDK 11 on Windows has been discussed … [Read more...]
How the Companies Can Profit From Agile Project Management
Projects should become more agile. But in many cases, companies limit themselves only to the introduction of Scrum as a new approach. A few weeks later, one realizes that the surrounding business processes do not match the chosen agile approach. Since most project managers equate agile project management and Scrum, they do not know how to proceed in this situation. The below points probably will … [Read more...]
Importance of Contracts With Consortium Blockchains
The hype surrounding the Blockchain has meanwhile given way to the question of what problems the technology could solve. The buzzword alone does not pull anymore and results must come from. However, there are no doubt suitable fields of application , for example in the transfer of rights. There are three main types of blockchains: open, private and consortium blockchains. The consortium blockchain … [Read more...]
Monolithic Architecture vs Microservices
The basic idea behind a microservice architecture is that applications are easier to create and maintain when disassembled into small, seamlessly interacting parts. The software functionality is isolated in several independent modules. These are individually responsible for the execution of well-defined independent tasks. We have several articles on microservices to explain the basic matters, such … [Read more...]
The Need for Monitoring the Microservices Environment
Microservices are becoming increasingly popular in software development. The reason for this lies in the ever-increasing complexity of IT infrastructures. To keep track of microservice environments, real-time monitoring continuing to help. The traditional way of managing and expanding monolithic enterprise applications becomes problematic with their increasing size and complexity. Switching to … [Read more...]