Google’s Cloud Computing and Branding Strategies in 2013 quite significant. Google is taking approaches for increasing brand value through Hardware, Cloud etc. If you have some relationship with Google AdWords and AdSense; you will understand that, Google is gradually scrubbing out their “Daddy” like attitude towards even the small publishers and Advertisers. On the other hand, Google has withdrawn their free tier of Google Apps or rather Google Apps for Domains. If you think for one moment, it will appear to you that why Google gave the Free tier competition to Hotmail/Outlook. The reason is to get rid off the consumers who are not productive for Google Apps. In general, people has an idea that increasing cost makes the product better, indirectly it contributes for increasing the brand value. This is the model Apple Computers, now Apple Inc. followed. It is not that Apple has all excellent products. In fact their excellent products do not have that big …
