Earlier, we wrote how to organize the Categories by hierarchy in WordPress, one of the factors to get Sitelinks from Google earlier. Today, we will discuss about Search Engine Optimization (SEO)of Categories in WordPress, if you optimize rightly, Google will give direct link to categories, in addition to page results for some categories.
Good content, well organized category hierarchy, Search Engine Optimization of Categories will give Sitelinks to categories and that might be a reason to get multiple links for one domain for a single search.
Search Engine Optimization of the categories by navigation
We wrote in the (linked above) earlier post how to organize categories nicely in the navigation. We will not go in to deep in this post. Just to mention the important points:
- For optimum Search Engine Optimization of Categories, the navigation must have a HTML backbone, you can use jQuerry and CSS to decorate.
- Must have a scientific reasoning of the arrangement. For example, if we put SEO under Apple main menu, it will be meaningless.
Search Engine Optimization of the categories in WordPress by using good Meta Description
In the above screenshot, you can see where is the area that can be used for putting your Meta Description for categories in for proper Search Engine Optimization of Categories.