Definitely we are not SEO, but have some intelligence to understand the pattern Google is possibly running via Google Panda 4.1 update and which has more to do with Machine Learning and Cloud Automation. Google, gained only bad names in 2013 and 2014 – NSA Spyware activities, possible involvement in Heartbleed increased the anger of the Webmasters and publishers with good content – historically Google never had flawless algorithmic updates. Google’s first and last product is Google Ads – while the SPAM made Google to indirectly loss money, there was also need of giving importance to small and medium websites.
Google Panda 4.1, Machine Learning and Cloud Automation
We can provide 100% warranty, if follow our logical way with dedication and faith, it will work. It is never possible to know the full update by any Google Employee – it is trade secret. You practically saw that, Google Site Search works just like command line
locate command – far better than WordPress default search. Unfortunately, the flaws are found by the users and exploited (that is basically what is called black hat, may be grey hat). To be 100% correct, all uses some sort of grey hat – Google also promotes their stuffs like spam on Google Plus. As the material is not fraudulent, it is not grey hat in real working sense.
Google used DMOZ and later their own private repo to somewhat whitelist some website en-mass. DMOZ listed, old domain – clearly indicated a good website. People also found many peculiar ways to fool these logical calculation plus a kind of manual override. Whitelist, as a phrase is different and reserved for few domains.
Basic question is – what you should react to Google Panda 4.1 update?
Google Panda 4.1 is About Machine Learning and Cloud Automation – React Normally
First, you need to understand one practical thing – Google’s this update might be more related to Machine Learning and your exaggerated behavior might make your domain somewhat suspected. We believe that, Google will frequently (it can be weekly or may be every three days in future) run and update the stuff – update of logics.
If our traffic falls, Google will not earn not much money from AdSense. Unless we have done very much wrong, Google will never target us to lower SERP. No SEO guru or chala, even Google employee can give you more info on what exactly to do. Because, it is likely to be specific to a website or a person or a company. You actually can not override Wikipedia’s SERP unless the Wikipedia is page is of you or your company, right? Your behavior and reaction to fall in SERP or traffic can harm your website more. Only follow what Google officially says in their pdf file for the web masters plus some words from authentic person like Matt Cutts.
You possibly need to know something about Machine Learning and Artificial Intelligence; Artificial Intelligence for Management of Data Centers ; Finite Automaton (FA). Cloud Automation is different.
Google clearly do not want to waste time, energy and resources behind the spams like cyber police but automate the method to catch the wrongs.
Advices Which Might Work
Except the owners of Google, none can provide warranty about these advices. We can tell you – if your content is good and you invest a bit time (2-3 months from now), you can actually perform far better than before. Google approximately has 5-7% error in this update from my calculation. If your traffic fall is more than 50%, then definitely you deserved it. I am explaining you how you can not combine multiple marketing strategies together :
If you are using HTTPS + SPDY; you virtually can not use social Like buttons on the webpage. It will decrease your Page Speed Insights score. Each and very point of that Page Speed Insights score is important to maintain. I have done huge testing, if you include those Social network junks, your score will get compromised. Google approached in a way, which is almost fail proof.
Dedicate the time behind website’s structural improvement than thinking about fall in traffic. Use Google AdWords to show importance of certain pages – optimize the pages with highest possible score. Solve the webmaster tools reported issues. The reason the bigger News websites are losing traffic is due to the fact – kind of ghost writing. This post’s list might help you :
Do a logical analysis. It is possibly better to use inline after post content Twitter share, Google plus share stuffs. Very painful manual work but has zero fat. Avoid automated plugins. Obviously, the basic of SEO will always work, but do not react fast to any good or bad result. We actually gained a better SERP than before, at the same time we were busy in optimization of the website, so we got a peculiar graph – fully flat over the week. I never actually saw such graph with no peak : this
--^--. This is, possibly a learning phase or implementation of learned behavior. Whatever it is, loss or gain in traffic can be a solid test for the webmaster. The machine can read this article, but it probably will not understand sarcasm – give importance to stop words. We gave much importance to front end score, security etc. and as you can see, our pages are loading crazy fast. This might not work for you, you should understand how Google is taking your website from crawl data. If crawl increases – its the only way to understand possibly you are under test for a better result.