Apart from Business Processes as a Service (BPaaS), traditional web tools became cheaper, feature rich with intensive use of cloud computing. This article on how to use cloud services for marketing goals is not a theoretical article with lot of useless usage of phrases rather it is going to focus on the tools anyone can use, sometimes a layer of free of cost – utilising so called cloud computing freemium model. In other words – this is really a useful article with resources guides to a newbie or may be somewhat advanced user. The basic reason of using the public cloud services is for instant setup, anode course cost reduction. Many of the tools were never available to a small business owner or a webmaster. We are focusing on the things which are within technical limit of Cloud Computing Service Models, not something like HootSuite or
socialoomph.com. Everyone related to marketing has basic idea around them.
How To Use Cloud Services For Marketing Goals
Obviously, hosting on own virtual server has been very cheaper. OpenVZ 6GB RAM instance costs only 7 USD per month, Aruba’s 1GB RAM VMWare instance costs only 1 Euro per month. On these server infrastructure it takes few minutes to hours to install any Free Software/Open Source marketing tools. Enterprise grade DNS starts from free of cost to higher quality like Dyn at few dollars per month. How they are related to marketing? One can easily install such Free of cost ERP software on them. We talked about importance of ERP software and also about SaaS type ERP for those who need more easy to use them.
Next important thing is basic free domain named email with all the features like Sender Policy Framework (SPF), DMARC, DKIM etc. Not only there are Zoho like one free to use domain named email services with other tools, but also there are lot of transactional email services like SendGrid usually with a free usage tier.
Another big part is mobile application hosting and mobile notification or push message services.
Needless to say, there are many tools for document writing, presentation slide creations to invoice creation. The basic reason to use to use the marketing tools to sell a good product to the correct customer. Previously, white listed emails were very costly host and to setup; getting marked as spam affected delivery.
Coupled with cloud based DNS services and transactional email services, we can actually track action without much risk of exposure of data to the unwanted third parties.
Now there are thousands of startups with hundreds of tools and offers, some provide a free usage tier to all, some provide free usage tier to the PaaS like Heroku users.