The required skills, setup, capital, knowledge for different nice is different. Writing short-notes based on blind keyword research for the medical blog will bring a gush of untargeted traffic. Readers who read medical blogs only for disease descriptions are usually those who are already in trouble or have some sort of fear in mind. Such untargeted traffic was unlikely to make the advertisers and agencies interested to invest. Readership of medical sites is huge but a crowd does not make money. A medical blog if talks about the latest smartwatches which can monitor ECG or machine learning things will make many of the IT companies interested. So, think about your target of an audience and gather information about the advertisers.
Defined the goal of the website
The need for writing medical blog by a doctor can have two goals. First is to make money like any niche of a blogger. Second is to convert the readers to own patient or retain them. If your goal is the first one, i.e. to make money as an alternative source of earning beside medical practice, then medical blog whether worth the time investment is a debatable matter. The earning opportunities via technical blogs are higher compared to a medical blog. If you are not good with technical niche, then you can simply think to open a shop if your thought is about the parallel source of earning. You can open a website for the shop.
Be careful about what you are talking
Your sole purpose of the content published is making money using various skills. You’ll not gain benefit talking against a fake doctor or anti-vaccine movement. Converting the fake doctor to your reader is positive marketing. Earn 5-6 figures using various methods and remain silent. Avoid engaging yourself with personally unknown bloggers. Time has shown that the largest newspaper groups are quite crook to retain own market-share & readership. Governments are also the clients of the newspapers for publication of tenders.
Someone if suddenly start recognizing the bloggers without the interest of selling own things then such effort is suspicious. Will you start a website to gather the civil contractors?
Produce unique content
Writing short-notes based on blind keyword research is not a good idea. This method was used by the content firms once. After Penguin, Panda updates, the search engines initially send traffic to test human behaviour. Try to publish “unique content” more in number than direct keyword research-based topics. Unique content means content like this guide – ESP32 Arduino Smartwatch Detector with Buzzer.
Example of a unique topic for a medical blog can be “Best Yet Affordable Automated BP Machines For Home”. There are various trusts such as dabl who tests and list the instruments. As because engineers are also your readers, you should touch the points on working principle and compare with a similar device, such as patient monitor. You may add your experiences. 100% of the content can not be unique. Use high quality free stock photos upon need.
Use call to action and content boxes only where a conversion is required.
Avoid demonstrating lobby, nationality and odd badges
A website’s design, content, graphics and a decent DA are enough parameters to attract the visitors (and the advertisers) to that website. Avoid creating visually distracting things including badges on every page. About you, notabilities, legal notices etc pages should be on separate pages and checked by your lawyer. Do not advertise on every page matters like testimonials, your position on a Men’s Rights association, your lobby with the national bloggers etc. Readers are often sensitive & fearful. Web writing should be for the international readers of both genders to make them feel homely.
Have a great design and separate domains for different works
Usually, we suggest using the StudioPress Genesis theme framework. It is very important to hire a designer to optimize the theme and logo. Any standard professional designer can make a website to stand out in a crowd of websites. They have the tools to test the design on various devices from a smartwatch, smartphone to large-screen televisions in normal mode and dark mode.
abhishekghosh.com is my under-construction website intended for my media and software consultancy services. The about me on that website is tried to target the managers, CEOs and CTOs.
Genesis have excellent templates for the landing pages.
Page speed and security
Needless to say, the page loading speed should be impressive. To load the pages faster and decrease the chance of MySQL injection, we kept the comment section disabled. Avoid loading scripts, images, icons, CSS which are not required on a particular webpage.
VPSDime is an excellent cheap OpenVZ server provider. Use a good DNS provider (we use Rage4), a good CDN (we use CacheFly) and have a backup server.
Not always we need to use WordPress. Page speed expert Sajal Kayan loads own website from GitHub. Rackspace’s developer website runs just from CDN with OctoPress and Jekyll.
WordPress like PHP-MySQL software is a big hammer for creating a too small website. WordPress is great for us because we can customize the templates and design. Recently, we talked about How to Choose the Best Online Website Builder for Your Needs. You’ll know about services like uCraft from that article which has a free usage tier.
Keep the things under control
Text is the main thing of one manned website. Special graphics are created with paid stock-photos and software such as Adobe Photoshop, Adobe Illustrator. Creating a video or podcast better be limited to favour the most important thing – writing text. To include more textual evidence, it is also recommended to use photos and edit them, such as high-quality free stock photos, to have creative designs.
Use Facebook, Twitter, Pinterest Ads
It is easy to gain followers and have good engagement just by investing some dollars in Facebook, Twitter Ads. Facebook is never known for high-quality traffic. You can not promote certain content via Facebook, Twitter, Pinterest Ads. Whether you’ll retweet too often that depends on your profile and personality. Like, comments are alternative options.
No marketing strategy which makes a good amount of money work on medical sites. Pay rate of the sponsored contents on medical sites is lower. Some contents are impossible to promote for legal reasons.
Every article should have some sub-header or sentence to indicate that it has ended – a conclusion is a common phrase to denote that thing. Else they may become open-ended. Word count of 450 is sufficient for an ordinary thing. Word count of 700, 1000 and 2000 are for more serious articles. An article of 1000 words needs a table of content for the search engines. A topic of 15,000 words needs to be multi-part, like Influence of Digitalization on Marketing : Part I.
I do not see many money-making opportunities with medical content. Additionally, there are too many legal risks. When you already know certain technical things including how to run the website, then why not run a technology website? Just to customize and maintain a website one need to learn of things.