Online gambling is steadily gaining a bigger market. If you are a developer or a web designer then you can monetize from the gambling industry using your skills. But nothing can beat making money from blog advertisements and affiliate marketing. While it is not wrong to give a thought to start a blog in this niche, it is a demanding venture, which demands to know a lot of things that are not common with a blog from a technology niche. Writing content for this niche is challenging work.
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The Initial Common Steps
The initial few steps are common with running a technology blog. You’ll need a domain name, a reliable hosting service provider, some SSL/TLS certificate and install WordPress. Most of you are used to these basic steps, yet some may need to read an article such as How to Make Money With a Blog For the Beginners. If you have an existing technology blog then you can copy the WordPress plugins from the old site to this new site. Build the total setup as completely different from your existing technology blog with your own Facebook page, Twitter and Pinterest accounts.
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.casino, .game domain extensions will cost you too high while .games, .com domain extensions will cost you lower.
There is no wonder that peoples search for casino games online. You can build a theoretical site on gambling-related technologies or build an online casino and slot review site. Like any other niche, take advantage of content marketing to supply useful information to help the readers. Carefully copy/paste the legal disclaimers.
Creating The Initial Content
This part starts with the usual keyword research. We will suggest having a long term plan around creating content. To become reliable to the search engines, initially, you need to publish articles about the basics of various matters of the casino industry. The various matters may include technical matters such as an article on technologies related to the industry, like Server-Based Gaming (SBG). Technology blogs will not regularly publish in-depth opinion, tricks etc around this niche. Gambling is of two types is Chance-based and Skill-based gambling. Skill-based gambling and lotteries are legal in many countries.
An example of “opening” of an blog article for this niche :
Slots are the most popular casino games in both online and land-based casinos around the world. Slot machines at
Understand how slots work
Players like slots because they are very intuitive and easy to play. Nevertheless, not many people know how exactly they work. Understanding the slots’ mechanism is crucial to beating the slots and wining. Playing slots is almost entirely down to chance. They do not require a specific strategy and every player has the same chances of winning. Slot machines contain random number generators. They can generate thousands of numbers per second and each number is represented by a different combination of symbols. The random number generated at the exact moment when you spin determines whether you are going to win. If the number matches the pay line you win, if it doesn’t you lose.
You can add creative graphics for the readers and Pinterest followers.
Getting the Backlinks
Google search engine will not count you without any valuable backlink. This link building part for the gambling niche is different from a technology blog. You can not use many of the known methods of link building for a blog on a gambling niche. You can find the high DA sites using various online tools :
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https://www.similarweb.com/top-websites/category/gambling/ |
Unlike the technology niche, it is uncommon for high-value sites to give you a backlink. Most content publishers will not allow gambling content and links on their platforms. So the websites that can link you are a handful in number. For this problem, we suggested you create content on gambling-related technologies so that you have the probability to link from various Q&A sites.
Using Facebook Ads and Google Ads
You can drive traffic using ads. However, read their terms carefully. Facebook, Google has restrictions on gambling ads. Pinterest is a good source of traffic (without using ads).
Making Money From the Content
Once you start a casino blog that has some traffic and a decent DA, the opportunities to earn higher are endless. You can refer players to earning royalties. Casinos now started to offer standard money to affiliates to promote their websites. Apart from the affiliate links, you may have the opportunity to directly get paid by various business through the sponsored content. CPM, CPC, CPA ads exist for this niche.
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Conclusion
Making money from the gambling niche through blogs is too different compared to making money from a blog of technology niche. The casino is a stable industry worth billions. Your readers are likely to be your loyal followers. Creating content for your loyal readers is something that demands you to have a working knowledge.
About Abhishek Ghosh
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