Big Data is about answering business questions. With in-memory data structures, file based storage systems, and massively parallel processing, today we are able to leverage advantages from data. To dig information from that data, any business need to create a functional model which solves their business problems and get the right technology for analytics. Here is where we need data maturity. … [Read more...]
Cloud Computing Challenges in 2020
Companies today see the use of the cloud as the basis for digitization strategies. Overall, however, the challenges of the cloud should not be pushed aside. Cloud computing brings numerous advantages, regardless of their size, that need not be described in detail here. The international providers such as Amazon with AWS, Microsoft with Azure and Google with its cloud address different target … [Read more...]
Note on Calculating Distance From RSSI Value of BLE Devices
A quick question from one reader after publication of Smartwatch BLE to Trigger IBM Watson IoT Event was "can I measure the distance in meters and broadcast?". The answer is - it is not reliable with easy formula against a single BLE device. If we were using Raspberry Pi, then we could think of using complex coding. BLE technology and works with Indoor Location Positioning is not new. RSSI … [Read more...]
Detect Samsung Smartwatch BLE and Trigger IBM Watson IoT Event
We can trigger ESP32 to send message to IBM Watson IoT in Presence of a Particular Samsung Galaxy Smartwatch. This involves BLE and WiFi. In our one series of articles on Samsung Smartwatch as Proximity Switch, we triggered a local event, such as control of a relay. In our other series of articles, we sent message to IBM Watson IoT with upon pressing a button (this guide and this guide). Now, … [Read more...]
Influence of Digitalization on Marketing : Part III
In the previous part of this series, under the sub-header "Marketing strategies", we have discussed about Customer requirement and Customer acquisition. For many companies, online marketing is the most used medium for customer acquisition. The other points to discuss under the sub-header "Marketing strategies" are Customer loyalty and The challenge for marketing. "Digitization in the field of … [Read more...]
Influence of Digitalization on Marketing : Part II
This is the continuation of first part of the series. A company can only be successful if it pursues clearly defined goals. The term goal is a desired result for the future. To be able to define a goal, it has to be analyzed where you are and where you want to go (e.g. increasing sales, increasing market share, increasing customer satisfaction). These goals can be pursued and implemented through … [Read more...]
Influence of Digitalization on Marketing : Part I
The customer now spends more time online than ever before. It matters less whether on the desktop PC or mobile via smartphone and tablet. Regardless of the time, location and end device, they are strongly networked and require information in real-time. Around 50 per cent of the population in the developed & developing countries already uses the Internet every day, and one in five now also uses … [Read more...]
Solve ESP32 Sketch Too Big Error on Arduino IDE
Sketch too big is a common issue faced inside Arduino IDE while working with BLE. Most of us set up the Arduino IDE for ESP32 and forget to alter any other settings of the IDE because except some situations, we never face this problem. The error will suggest you navigate to this official webpage of Arduino (which is not exactly related to ESP32), which will tell you … [Read more...]
Big Data and AI Creating More Humane Customer Service
The use of Big Data and AI will change our everyday work more. When used correctly, they not only can drive the level of automation, but also contribute to more humanity. Regardless of whether Big Data and AI help a commuter to navigate an expert or not, they relieve the peoples from repetitive and error-prone tasks. The more Big Data and AI are been applied to everyday problems, the more it … [Read more...]
DIY IR Blaster Circuit For Smartphone
An IR blaster emulates an infrared remote control to control devices such as a DVR or VCR, Air Conditioner, Television and so on. IR blaster was a common feature of Nokia's most of the mid-range smartphones of the 2000 era. Most of the manufacturers (read Samsung) have stopped including this feature at least in the mid-range phones. This is not just another article to join two IR LEDs with a 3.5mm … [Read more...]
Samsung Smartwatch as Proximity Switch : Part V [END]
This is the final part of the series. In Part I, we talked about the basics which continued to Part II. Part III had a working code non-specific to any particular device. Part IV had a partially working code specific to a particular device. circuitdigest.com's code (in Part IV) was not working with Samsung Galaxy Watch LTE. Samsung's smartwatches shutdown both BLE and traditional … [Read more...]