Google Talk was never a favorite to the advanced users and Enterprise users, here is how Google changed the way of usage and converted it to Google Chat. In our previous article, Google’s Cloud Computing and Branding Strategies in 2013; we wrote about Google’s new set of strategies. Google Talk is such a Cloud Based Application that was never in favorable situation. Reasons were various – presence of Yahoo! Chat, Skype, Windows Live Messenger etc. Google had a different strategy for Google Cloud since 2007, there is no Google Talk software for OS X or Linux. In fact Mac users used to fight to find out the way to use Google Talk using default Messages (formerly iChat) application. Right now the Video and voice plug-in for OS X is available both for PC and OS X – with OS X having more features; but it is actually for Chat within Gmail, iGoogle, and orkut.