Factors determining Google search result ranking of your website

Many factors have a decisive influence on an improved ranking in the Google search engine result page, which has a strong influence on the position those were been discussed on many prominent SEO forum. Many leading search engine optimizers had interviewed who have evaluated the weighting of various factors and their impact on the Google algorithm. We already discussed many points in details; we are making hyperlink in the below listed points (some, not all) to the old articles.

 

Top 10 positive factors determining Google search result ranking:

 

• The keyword in the Title Tag
• Global Link reputation of the website
• Anchor text for the incoming links
• Internal link popularity of the website
• Age of domain
• Relevance of incoming links
• Link popularity on the site
• Use of the keywords in the body
• Global link popularity of page Link giver
• Proportion of new incoming links

Top 5 of the negative factors determining Google search result ranking:

 

• Server is often down or can not be tested and crawled by the Google Bot
• Duplicate textual content or little content
• Links to spam-sites, content farm or low quality pages
• Duplicate Title / Meta tags on many pages (>10%)
• Participating in link exchange networks or buy-selling links

Following are controversial factors:

 

• Manually awarding authority status by Google (already whitelist has been admitted, right?)
• Relationship of the query on the subject of the website
• Participate in link networks or selling links
• Duplicate Title / Meta tags on many pages
• Link popularity throughout the linked websites
• Algorithmically determined quality of content
• Domain extension of the linked page (edu, gov, com, ca, co.uk, etc)
• Server is often “down” or can not be achieved by the Google Bot
• Links to spam or “Low Quality” pages
• Domain extension of your website

 

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