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You are here: Home » Half Page Ad Format (300 x 600) – The Less Known Ad Format

By Abhishek Ghosh September 21, 2011 12:10 pm Updated on September 21, 2011

Half Page Ad Format (300 x 600) – The Less Known Ad Format

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Half Page Ad Format (300 x 600) is less known Ad format and Google AdSense serves this format only to limited partners. Half Page is a Standard IAB format.
You will see this Half Page Ad only to limited websites and blogs with very high specific audience.

 

Half Page Ad Format is now an IAB standard Format

 

Despite the fact that Half Page Ad Format (300 x 600) has become an standard IAB format and those ‘popular formats’ like 336 x 280 has been delisted, Half Page Ad Format is still not for ‘general websites’.

What are the benefits of using from Half Page Ad Format Advertisers’ and Publishers’ side

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Larger the Adverts total area, people will click more, thereby higher CTR. This explains why you get more CTR with 336 x 280 unit than the standard IAB format 300 x 250 unit. You can read our article on Ad Unit size and revenue as well.

 

Probable problems with Half Page Ad (300 x 600) Unit

 

As the Half Page Ad unit is attractive itself, there is more change of ‘trial clicks’ by the visitors. So, this unit specifically needs a bit adjustment for its CTR and CPC.

Here is a sample of optimized Half Page Ad (300 x 600) Unit :
 

Half-Page-Ad-Format-(300-x-600)
 
The format is jpg, size is 32.5 kb (which maintains the IAB guideline).

 

Are you an Advertiser or Publisher and interested about Half Page Ad Format?

 

We are running a pole for this Half Page Ad Format. Options are quite clear and self explanatory.

 



 

Your vote is important for this pole. Participate and cast your vote against or for Half Page Ad Format. We will publish the result on this page after a good sample size is attained. Apart from sharing this webpage’s url; you can directly cast your vote via this link.
We will explain the poll result of Half Page Ad Format in another post.

Update : Thanks for participating in the poll. Google AdSense now offers 300×600 unit to any normal AdSense account. This poll had might had something to do to convey the wish.

Signature Tagged With 300 x 600 format , 300 × 600 Half-page ad , digital format 300 x 600 , How large is half a page ad , iab half page , iab half page ad , what does a 300 X 250 and a 300 X 600 digital ad look like , what should a half a page ad consist of

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Abhishek Ghosh

About Abhishek Ghosh

Abhishek Ghosh is a Businessman, Surgeon, Author and Blogger. You can keep touch with him on Twitter - @AbhishekCTRL.

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Comments

  1. AvatarStilian says

    January 23, 2012 at 5:10 pm

    I guess I will not be able to display Half Page Ad (300 x 600) Unit on my blog any time soon. It’s a shame Google sometimes ignores small business, but anyways it is still the best web advertising program.

  2. AbhishekAbhishek says

    January 23, 2012 at 11:05 pm

    You can use Half Page Ad using Double Click for Publishers (DFP). Unfortunately, there are very few Advertisers who have the unit in stock and if they do not have Half Page Ad (300 x 600) in “stock” to show, it shamefully shows 160 x 600 Ads.

  3. AvatarStilian says

    August 1, 2012 at 10:34 pm

    After numerous experiments I reached the conclusion the 336 x 280 unit still does the best job for both text and media ads, though it would be nice if new designs are available in the near future.

  4. AvatarMike says

    December 4, 2012 at 9:41 pm

    The new size looks really good.

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About This Article

Cite this article as: Abhishek Ghosh, "Half Page Ad Format (300 x 600) – The Less Known Ad Format," in The Customize Windows, September 21, 2011, March 20, 2023, https://thecustomizewindows.com/2011/09/half-page-ad-format-300-x-600-the-less-known-ad-format/.

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