Many reasons prompts you to be on the Internet: Inform, sell, communicate, be closer to your customers or simply to be present on this new marketplace. Nevertheless, these reasons are similar to real targets and must therefore be part of an Internet strategy in itself. In effect, creating a website does not guarantee the success of your initial goals! The crucial question that differentiates an … [Read more...]
Good and evil according to the algorithm of Google
The success of the Google search engine, based primarily on its ability to bring out high value-added content, its interface was the main crossroads of traffic on the Web. By becoming the source, or rather qualified traffic source, the search engine quickly became the target of many site publishers who understand the value of leadership positions in the results, using methods from the optimization … [Read more...]
The blog phenomenon and return of investment (ROI)
You all have heard of blogs, you have probably visited without necessarily understanding its usefulness. The principle of a blog is simple: a web page updated regularly, in the form of articles and / or news and classifieds. So, visitors can add their own comments, and become in turn, publishers content. Thus, any user can become a content editor, or actor in its own web, describing her personal … [Read more...]
SEO Guide for optimizing mobile site
Algorithms for mobile engines are far less relevant than those for the web. You have probably seen the quality of the poorer results from Google's mobile index. Some results are derived from a few forums and some . edu sites. This is probably due to lack of mobile content on the one hand but also the irrelevance of the algorithm itself. Google is still in the process of updating its … [Read more...]
19 SEO tips and tricks to make your website visible in search result
Although for many, this list of tips and on site validation for the search engines may seem broad enough, you would be amazed how the majority of developers and SEO experts fail / do not correctly validate these basic steps. With these 19 tips, you can be sure that any effort to link building will be maximized! These are: Make a $ 100 test campaign in Google Adwords to verify that your initial … [Read more...]
SEO competitive intelligence: learn from your competitors
Previously, we wrote about how to analyze the position of your competitor website; now, we are writing about the importance of understanding what your competitors are doing on the web is a necessity and a priority when launching a new website that is introduced into a competitive space and also when existing web sites want to keep an eye on the competition. By knowing what your rivals are doing to … [Read more...]
General Rewrite method for all urls of a site
First, identify the different variables and values ??that may be present in the url: [crayon-69e6d22a1c85c502646950-i/] Rewrite these urls so that humans can understand them and they contain keywords for the engines, making sure to use only alphanumeric characters and separations valid as the dash -. [crayon-69e6d22a1c863449131969-i/] Match the old urls to new urls … [Read more...]
SEO of text Content
The text content is an important point in referencing, SEO and SERP. The text content can be seen as multiple keywords or phrases. When writing a text make it easier to read: The texts which is difficult to read, contains spelling mistakes etc can penalize the ranking of your site By properly defining the theme and flow: By inserting categories and subcategories you clearly delineate for the … [Read more...]
How to determine the competition of a keyword
Anyone with a website who wanted to touch a little SEO landed at least once with keyword competition issue. We will try to discover the different tools needed for a correct approach to this competition on a keyword. The number of search results Take example that Mr. Everybody typed a keyword in Google search to get a sense of competition on the keyword he has typed. It seems clear … [Read more...]
Analyze the position of your competitor website
You work long (or not) on the ranking of your site. You are happy because you are progressing, but there are still sites positioned in front of you in the results. So the question that naturally arises is: "Why are they in front of me?". There are probably several answers to this question. So we will try to list the criteria to be checked to understand the positioning of our competitors and see … [Read more...]
Link exchange and SEO
The viability of reciprocal link exchanges Link exchanges between sites, whether one way or reciprocal, are a vital source of backlinks. This technique allows netlinking to easily obtain large numbers of incoming links and themes similar or identical to that of your site. Thus, it is a significant gain of time and a real lever to increase its online visibility. Why trade links … [Read more...]