Originally the term Black Hat meant the wicked old western movies where the character wearing a black hat did bad things, unlike the heroes who wore a white hat. The term is often used figuratively, especially when referring to the attacker who breaks into networks or computers, or creates viruses, trojans and worms. In recent years, the terms Black Hat and White Hat have been applied to the … [Read more...]
Meta description tag : important tool to attract visitors
The meta description tag provides a brief summary (as text) of the textual content of the web page. It is represented in the form of small text documents (also called "snippets") that appear in search results (Google, Yahoo, Bing Search) when the user makes a search. Its sole function is to present the content of your web page. It is supposed to tempt the visitor to visit the website. It may not … [Read more...]
Free business card PSD template III
Black Inc is a minimal, classy FREE business card design with free PSD and Help file. The PSD has four folders, one for each available style - white background with simple text, white background with text effects, black background with simple text, black background with text effects and uses the Myriad Pro font. Very easy to edit, great for those looking for a free business card design or just … [Read more...]
How to choose a domain name?
Your domain name gives a first idea, a taste of the content of your website. You should not underestimate your choice of domain name which is a communication tool. This is important. We thought several days to find a good domain name for our other website. Today, we will discuss many points about how to choose your domain name. One could say simply that the domain name must be the common … [Read more...]
Importance of alt attribute in images
The ALT attribute in an HTML element As the search engine robots are unable to read images, the ALT attribute makes your images readable by robots by associating text with a short key phrase or key sentence. W3C says its utility: The ALT attribute is defined in a set of tags (ie, image and possibly for input and applet) to allow you to provide an equivalent text to your … [Read more...]
PageRank is dead, long live PageRank
The positive correlation between PageRank and site positioning in the SERP of Google does not exist. We must break the myth that PageRank is not a valid indicator of what's happening behind the scenes at Google. The penalties associated with PageRank or the evolution of PageRank have no direct effect on the ranking of sites in the SERP. However, PageRank is still regarded as a quality … [Read more...]
What is bounce rate : learn to keep your visitors reading on
Increase visits to your website or blog is a good thing, but retain its visitors and grow it over time. Today we will talk about bounce rates. Definition of bounce rate By definition rebounds indicate the number of times the visitor leaves the site without viewing any other pages on your site. The bounce rate indicates what proportion (percentage) the visitor leaves your site without … [Read more...]
Tips for search functions of Google
This is not really a new thing that we are writing today. It is just a small reminder of the tricks used more or less among the users. Some are widely used in the world of SEO, this is the case of "site:" and "link:". The command that allows me to find "filetype: pdf + search word". Here are some tips you can find on the web, they are shortcuts mode "Advanced search" Google. To … [Read more...]
Why your keywords strategy is wrong for SEO
In SEO - among others - the choice of keywords is crucial and imperative. The pages and articles or posts of a blog should be well optimized for search engines, but how it is without a good keyword strategy ? Not a great thing not. Effective search marketing can be summed up as a match between supply; i.e. the contents of the blog and demand; i.e. users who seek the information. By finding the … [Read more...]
Common Internet Protocols
What is a protocol? A protocol on the Internet represents a set of rules to follow that allow exchange of data between two computers and make sure everything goes well. Two computers to communicate, must meet the same protocol. Depending on the type of interaction that one wants to do, it will create a suitable protocol. List of common Internet protocols The main protocols … [Read more...]
Structuring the outbound links in your site to get maximum SEO benefit
Even beginners in SEO know how important inbound links (another site that you quote) are, but all types of links have value because it is the very structure of the Web. Do not neglect the internal links. These bind the various articles / posts and allow search engines to better analyze the site. Outbound links In addition to internal links and anchor texts, Google also analyzes the … [Read more...]