The ALT attribute in an HTML element As the search engine robots are unable to read images, the ALT attribute makes your images readable by robots by associating text with a short key phrase or key sentence. W3C says its utility: The ALT attribute is defined in a set of tags (ie, image and possibly for input and applet) to allow you to provide an equivalent text to your … [Read more...]
PageRank is dead, long live PageRank
The positive correlation between PageRank and site positioning in the SERP of Google does not exist. We must break the myth that PageRank is not a valid indicator of what's happening behind the scenes at Google. The penalties associated with PageRank or the evolution of PageRank have no direct effect on the ranking of sites in the SERP. However, PageRank is still regarded as a quality … [Read more...]
What is bounce rate : learn to keep your visitors reading on
Increase visits to your website or blog is a good thing, but retain its visitors and grow it over time. Today we will talk about bounce rates. Definition of bounce rate By definition rebounds indicate the number of times the visitor leaves the site without viewing any other pages on your site. The bounce rate indicates what proportion (percentage) the visitor leaves your site without … [Read more...]
Tips for search functions of Google
This is not really a new thing that we are writing today. It is just a small reminder of the tricks used more or less among the users. Some are widely used in the world of SEO, this is the case of "site:" and "link:". The command that allows me to find "filetype: pdf + search word". Here are some tips you can find on the web, they are shortcuts mode "Advanced search" Google. To … [Read more...]
Why your keywords strategy is wrong for SEO
In SEO - among others - the choice of keywords is crucial and imperative. The pages and articles or posts of a blog should be well optimized for search engines, but how it is without a good keyword strategy ? Not a great thing not. Effective search marketing can be summed up as a match between supply; i.e. the contents of the blog and demand; i.e. users who seek the information. By finding the … [Read more...]
Structuring the outbound links in your site to get maximum SEO benefit
Even beginners in SEO know how important inbound links (another site that you quote) are, but all types of links have value because it is the very structure of the Web. Do not neglect the internal links. These bind the various articles / posts and allow search engines to better analyze the site. Outbound links In addition to internal links and anchor texts, Google also analyzes the … [Read more...]
How to know if your site is penalized as a content firm?
Many sites are penalized by Google Update. It is impossible to know exactly which sites are considered content firm. But you may have a vague idea if the site has a large volume of traffic. We will use Google it self to evaluate the influence of visits. Just need a Google Account to use it. Go to Google search. On the main page, click Advanced Search. Type the name of the site you want to analyze … [Read more...]
10 things not to do when you are writing your blog
Here is a fairly short list in which we will propose the 10 things not to do when writing a blog article: Do not lay on your bed, sofa, you are increasing the risk of falling asleep and losing a few hours of your precious time. Do not listen to music while writing. You will lose your line of your thought, hence it will be a wastage of time Do not watch television, especially Discovery … [Read more...]
How to use your domain name as OpenID
OpenID is an authentication system that allows you to connect in a secure manner, on several Web services using the same identifier. Do you know that you can use your blog (domain name) as address OpenID? In fact, you only delegate your domain name service provider to OpenID. Using your domain name to identify yourself on a site or service that supports OpenID, are often easier … [Read more...]
Why blog is losing traffic : steps to diagnose decrease in visitor count
How to prevent loss of traffic and how to prevent loss to hair : this two questions are probably among most frequently asked questions in last ten years! We will give points: make a note yourself to correct and get back your traffic. This kind of exercise is interesting, this amounts to solving a puzzle. It is not always possible to determine the exact cause of a loss of traffic, but we can … [Read more...]
What are Robots.txt and sitemap
Robots.txt For web pages to be indexed, we need programs, robots, scour the net in search of unknown or changed pages to be added to the engine. When it crawls your site, the first thing he wants is a text file robots.txt. This file can give polite requests to search engine bots. You can tell them they have the right to access your site and if they can index all or a specific page. For … [Read more...]